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Entrepreneurs in B2B Sales


May 15, 2020

Mike Maynard is the Owner and Managing Director at Napier, a European B2B Technology PR agency that uses market insight to design and implement creative campaigns, which drive their clients’ commercial success.

In this episode, Mike talks about how Napier helps companies sell highly technical products to technical decision-makers, describes the best content types throughout different sales funnel stages, discloses the most efficient content distribution channels, shares his opinion on the effectiveness of customer stories and makes predictions for marketing technologies in ABM and Automations spheres.